INOW means "Now, let's go home!" in the local dialect.
For those who are interested in environmental issues and those who are interested in creating a more sustainable society,
The aim is for participants and the townspeople and businesses of Kamikatsu Town to build a community.
Social Travel Enterprise.
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Based in Kamikatsu, famous as a pioneering zero waste town, INOW is a sustainable tourism program that provides visitors with a place to think about more mindful and circular consumption, connection to the natural environment, and life that practices coexistence with other people other than humans.
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INOW places importance on fostering relaxed connections with local communities, nature and sustainable lifestyles. We will deliver a memorable and rich experience to everyone who visits, tailored to their own needs.
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Our experiences, business and education programs are not limited to seasonal seasons, but there are times when you can experience unique activities within the town.
The following are the things you can experience each season:
[Spring] Rice planting with local farmers, picking wild vegetables, cherry blossom viewing
[Summer] Kamikatsu Awa Night Tea Making, Awa Dance, Summer Festival, Pickled Plums, Playing in the River
[Autumn] Rice harvest, harvest festival, mandarin orange picking, Yuko picking, seasonal cooking classes
[Winter] Traditional crafts, making persimmons
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We focus on educational experiences that raise awareness of people's consumption, lifestyle and connections with waste. We hold zero waste workshops to learn about them, and we have created partnership programs with local residents and businesses that show how Japanese culture and lifestyles can contribute to sustainable lifestyles.
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Our local residents and businesses are our teachers, and we convey to our customers modern customs, mainly environmentally friendly lifestyles, such as Satoyama and "mottainai," as well as recycling, natural farming, and a circular economy.
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After the program experience, guests are encouraged to introduce sustainable behavior into their daily lives and organizations. Through this program, guests often get a feeling that they have been able to rethink their own consumption and understand a variety of environmental issues.
access Access
| Nearest public transport | The nearest airport is Tokushima Awa Odori Airport (TKS) (1.5 hours by car to Kamikatsu). Customers coming from overseas can use the direct express bus from Kansai International Airport (KIX) to Tokushima Station or Takamatsu Airport (TAK). (2-2.5 hours drive to Kamikatsu). If you are coming by train or bus, the nearest station is JR Tokushima Station (an hour drive from Kamikatsu). From JR Tokushima Station, you can charter a private taxi or minibus depending on the number of people in your group. |
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| Parking available | Approximately 10 cars, and when you are chartered, you can park on a minibus or large bus. |
| Shuttle bus Whether there is a transfer service | We accept up to 11 people within the town for INOW guests only. If the group exceeds 11 people, minibuses or private taxis are available upon request. |
basic information Information
| Business name | INOW / INOW |
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| location | 32-1 Hirama, Fukuhara, Kamikatsucho, Katsuura-gun, Tokushima Prefecture, 771-4501 |
| telephone number | INOW Whatsapp App and Phone Number: +81 80-8812-9854 |
| email address | inowkamikatsu@gmail.com |
| Opening hours | Open all year round |
| Closed days | 2025 will be available for one month in December. |
| Support details | ■Comprehensive Program Design (Co-Creation) INOW designs the program with guests. We ask for your preferences through online meetings and coordinate the appropriate instructors and partners. We will also offer accommodation, transportation and meals, but you can make your own reservation. ■Multilingual Support INOW offers programs in English and Japanese. Multilingual staff will translate and cultural interpreters, support smooth dialogue between local residents and guests, creating an environment where everyone can participate in discussions and interactions. ■Accommodation, transportation, and meal reservation support We support accommodation and transportation reservations within Kamikatsu Town. The meals will be offered in collaboration with chefs and local partners, specializing in zero waste and local culture. ■Support for international media coverage Supports interviews with overseas media. Foreign staff will plan and coordinate the area, and will handle a wide range of services, including filming permission, translation, and arranging release forms. He has a wealth of experience in accepting large-scale interviews and independent journalists. |
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